Fabric Advertising
The Future of Commerce (NRF/Shoptalk 2022)
Overview
I designed comprehensive advertising campaigns for fabric, showcasing the brand's innovative approach to ecommerce. These campaigns included striking visuals and messaging for San Jose Airport advertising, the NRF event, and the Shoptalk event. Each campaign was tailored to highlight fabric’s core values, through bold billboard designs, dynamic social media content, and event-specific visuals, creating a cohesive and impactful brand presence at every touchpoint.
My responsibilities
Creative Direction
Visual Design
Brand & Marketing
Advertising
Social Media